Lift more,
age less.
Ashley MathewsonLover of fitness, tropical saxophone and decaf coffee.
We can do hard things.
I've lifted through postpartum and perimenopause, and I'm stronger at 40 than I was at 20. I'm taking you with me.
Hey beauty, I'm Ashley. So glad you're here.
Let's get you strong for life.
I've coached women for over 20 years. Athletes chasing podiums. Teens learning to lift. Moms who are pregnant, postpartum or just plain tired. Women in perimenopause who feel like their body changed the rules overnight.
Training, nutrition, recovery and real life as a woman. I've seen what works, what doesn't and what actually sticks. You're in good hands.
You can't tone a bone, beauty. Let's lift.
How do we do that? Glad you asked.
Two ways to work with me.
Lift More Age Less · opens February 15, 2027
The all-in-one app
you've been waiting for.
Delete ten apps. Keep one. Workouts, nutrition, hormones, your cycle, practitioner data and real coaching from me.
Come lift with us.
Lift More Age Less
Opens February 15, 2027
One app.
Not ten.
Testers start in November. The waitlist gets in first.
The all-in-one app
you've been waiting for.
Workouts, nutrition, hormones, your cycle, practitioner data and real coaching from me. One place, all talking to each other.
Your phone right now
All in one
Six things.
One app.
Everything talks to everything. A stressful week changes today's workout. Your cycle changes this week's plan.
Workouts
Strength-first programs with cues on every lift and your last weight always showing. You can't tone a bone.
Nutrition
Meal plans built on your macros. Tap to swap any meal and it re-matches. Girls gotta eat.
Hormones
Peri, meno, HRT or postpartum. Log your symptoms and your training adjusts with you.
Cycle
Know when to push heavy and when to pull back. No guessing.
Practitioner data
Print or email a 30 to 120 day symptom report for your doctor. Find top-rated clinicians near you.
Real coaching
Weekly check-ins, monthly live calls and Ageless AI trained on how I coach. Anything that needs me comes to me.
The road to launch
Teasers drop every month.
Testers in
A small crew puts it through its paces. You get the first screens.
Sneak peeks
Workouts, meal swaps and the hormone tracker, revealed one at a time.
The big reveal
The full tour, the trailer and founding member pricing. Waitlist sees it first.
Doors open
Waitlist gets in first, with founding member perks.
Is it for me?
I've never lifted a weight in my life.
Perfect. That's who I built it for. Every program starts where you are, with clear cues and a how-to on every movement, and builds from there. Everyone starts somewhere.
I'm 60+. Is it too late for me?
Not even close. Strength matters more every year, for your bones, your balance and staying independent. You can't tone a bone, beauty. We start light and build.
I don't want to get bulky.
You won't. Building big muscle takes years of trying really hard to do exactly that. What you'll get is stronger, firmer and more capable. Lifting doesn't make you bulky, it makes you strong.
I only have dumbbells at home. No gym.
That works. Tell the app exactly what equipment and weights you have and it programs around them. Bands, a couple of dumbbells, a full gym, whatever you've got.
I have an injury, bad knees or back, or a joint replacement.
You can swap any movement for one that feels good, and the app works around what you tell it. Get the green light from your doctor or physio first, and use the practitioner finder if you need someone to see.
I leak when I jump or lift.
So common, and not something you just have to live with. There are pelvic floor and core programs in the library, and I'll always tell you to see a pelvic floor physio. It's one of the best things you can do for yourself.
I'm in perimenopause or menopause. Will it work for my body?
That's exactly what it's built for. Log your symptoms, your cycle or your HRT and your training adjusts. Hot flashes, bad sleep, no energy? The app knows, and so do I.
I'm pregnant or just had a baby.
There are pregnancy and postpartum programs built by a certified pre and postnatal coach, plus the Tired Sweaty Moms Pass if that's all you need right now. Always clear exercise with your care provider first.
How much time does it take a day?
You pick how many days a week you train and when. Most sessions run 30 to 60 minutes, and there's an express option for the days life happens.
I'm vegetarian or have food restrictions.
Tell it. Vegetarian, vegan, pescatarian, dairy-free, gluten-free or nut-free, plus any foods you just don't eat. Your meal plan works around you.
I already go to a gym or CrossFit. Can I use it alongside?
Yes. Use it for your food, cycle and hormone tracking, log your classes, and swap in your own workouts any time. It plays nice with what you already love.
Is it just for women?
It's built for women's bodies and hormones. That's the whole point. Cycles, pregnancy, postpartum, perimenopause and beyond.
Can I cancel anytime? Is it only in Canada?
Yes, cancel anytime from your account. No contracts. Prices are in Canadian dollars and you can join from anywhere.
What does it cost?
Pricing is announced before launch. The waitlist hears first and gets founding member perks.
For
businesses.
My gym runs on platforms and apps I built from scratch. Yours can too.
Websites and apps that pay for themselves.
I run two businesses on tools I made myself. Now I make them for you. Less admin, more clients and a brand you're proud to send people to.
Book a discovery callWhat I build
Made for how you actually work.
Websites
Sites that look like you and actually book clients.
Custom apps
Client portals, trackers and coaching apps, made around how you work.
Platforms
Memberships, programs and paid content, all in one place your clients log into.
Mentoring
1:1 business mentoring from 13 years of owning it. The good and the ugly.
Recent work
I make what I run.
How it works
Idea to launched.
Discovery call
We talk goals, money and what's eating your time.
Plan and quote
A clear scope and price. No surprise invoices.
Build
You see progress as I go and give feedback along the way.
Launch and support
We go live together, and I stick around after.
Ready when you are
Let's talk shop.
Tell me what you're working on and we'll set up a free 30-minute discovery call. Worst case, you leave with a plan.
Get in touchOn the house
Free business resources.
Not ready for a call? Start here. Print it, grab a coffee, be honest with yourself.
Play,
not scroll.
New drops every month.
The Family Library.
Real food, healthy habits and moving together. For parents raising kids who play, not scroll, for women getting strong at every age, and for business owners who want to grow. Some free, some paid, all tested in my own kitchen, backyard and gym. Grab what you need, and get on the list for every new drop.
Free to download. Print it, stick it on the fridge.
Free · downloadThe Family Challenge: weekly charts for kids and grown-ups
Free · downloadGame Day Fuel: what to eat before, during and after
Free · downloadScreen-Free After School: games to get them moving
Free · downloadIs lifting safe for kids? What a coach tells parents
Free · downloadThe Protein Cheat Sheet. Girls gotta eat.
Free · downloadCan I vs. Should I
Free · downloadThe Postpartum Comeback Checklist
Free · downloadThe 10-Point Website Checklist
Free · downloadDo you need an app? Read this first.
Paid · coming soonHabit and chore charts by age
Paid · coming soonBump to Barbell: lifting through pregnancy and back
Hey
beauty.
I'm Ashley Mathewson
You don't have to pick one lane.
Strong women are more fun. Ask my husband.
I'm a mom, a business owner and an athlete. All at once. Usually before 9 a.m. The world loves to tell women to pick one. I never did, and I don't think you should either.
I've been through hell and back, more than once. I'm still here, still lifting and still building. Here's how it actually went.
My story
The real version.
I opened a gym.
No business degree. No plan B. I taught myself marketing, hiring, contracts and everything in between, mostly by getting it wrong first. Fit Collective Studio is going on 14 years now.
I competed at the top.
CrossFit Regionals. Training twice a day while running a business. I was the fittest I'd ever been, and I still didn't like what I saw in the mirror. Body dysmorphia doesn't care how many medals you have.
I lost my second baby.
Jack was 2. I was still learning how to be a mom to a toddler when I lost Finn. Postpartum depression came with it. Some days getting out of bed was the big win of the day. But I kept our doors open. I kept showing up, at work and as a mom, because that's what being strong looked like in that season.
Then came my daughter Livy, to make me a mom of two littles earthside. Still learning to be a mom. Still running on fumes, with sleepless nights and completely wild hormones. Running a business that still needed me a week postpartum. It was hard. But it didn't break me.
I went back to the platform.
Not to get my old body back. To build a new one. I fell hard for Olympic weightlifting and won Canadian championships, then a masters world title, with little kids at home and a gym to run.
I kept adding lanes.
I picked up a camera in 2020 and fell in love with photography. I opened The Yard Social Club in 2024. I started building apps and websites. Because apparently I don't know how to do just one thing.
And I don't want to do just one thing. This life isn't long. We don't know how long we'll be here to play, to learn, to try new things. Why not have your passions and your hobbies, and dive into the things that bring you joy more often, no matter what that looks like to other people?
Stronger than ever. Hormones and all.
Perimenopause, injuries and a body that keeps changing the rules. I train smarter, I eat to fuel and I'm stronger at 40 than I was at 20. It's chaos most days. I still feel healthy and strong in the middle of it, and you can too.
We can do hard things.
Every program I coach and everything in Lift More Age Less comes from living this. You can be a mom, run the show, chase big goals and still feel good in your own body. You don't have to choose. Let's go.
You're an adult. Make better choices.
Said with love. Every time.
Come lift with us.
Let's chat.
Hey beauty, what's up?
The app, a website or app build, coaching, speaking or something else. Send it over and I'll get back to you within two business days.