Lift more,
age less.
Ashley MathewsonLover of fitness, tropical saxophone and decaf coffee.
I'm here to help women be strong and live strong.
Capable and confident through every stage. Online and in person.
We can do hard things.
I say it to my members. I say it to my kids. I say it to myself on max day.
The app →Kids who play, not scroll.
Raising active kids in a screen world is hard. The Family Library has your back with food, habits and ways to move together.
The Family Library →Families who live it, not fake it.
Real food. Real movement. Real life. Strong is how you live, not how you look.
The Family Library →
Hey beauty, I'm Ashley. So glad you're here.
Let's get you strong for life.
CrossFit Regionals athlete turned Olympic weightlifter. Canadian champion. Masters world champion, and I'm not done yet. Gym owner since 2013. Certified pre and postnatal coach. Mom of two.
You can't tone a bone, beauty. Let's lift.
How do we do that? Glad you asked.
Three ways to work with me.
Workouts, food, hormones and coaching from me. All in one.
Join the waitlist →
Websites and apps that pay for themselves.
See what I build →
Healthy eating, habits and moving together. New every month.
Browse the library →Lift More Age Less · opens January 1, 2027
The all-in-one app
you've been waiting for.
Delete ten apps. Keep one. Workouts, nutrition, hormones, your cycle, practitioner data and real coaching from me.
Family Library · first drop is here
Kids who play, not scroll.
Come lift with us.
Lift More Age Less
Opens January 1, 2027
One app.
Not ten.
Testers start in November. The waitlist gets in first.
The all-in-one app
you've been waiting for.
Workouts, nutrition, hormones, your cycle, practitioner data and real coaching from me. One place, all talking to each other.
Your phone right now
All in one
Six things.
One app.
Everything talks to everything. A stressful week changes today's workout. Your cycle changes this week's plan.
Workouts
Strength-first programs with cues on every lift and your last weight always showing. You can't tone a bone.
Nutrition
Meal plans built on your macros. Tap to swap any meal and it re-matches. Girls gotta eat.
Hormones
Peri, meno, HRT or postpartum. Log your symptoms and your training adjusts with you.
Cycle
Know when to push heavy and when to pull back. No guessing.
Practitioner data
Print or email a 30 to 120 day symptom report for your doctor. Find top-rated clinicians near you.
Real coaching
Weekly check-ins, monthly live calls and Ageless AI trained on how I coach. Anything that needs me comes to me.
The road to launch
Teasers drop every month.
Testers in
A small crew puts it through its paces. You get the first screens.
Sneak peeks
Workouts, meal swaps and the hormone tracker, revealed one at a time.
Doors open
Waitlist gets in first, with founding member perks.
Is it for me?
I've never lifted a weight in my life.
Perfect. That's who I built it for. Every program starts where you are, with clear cues and a how-to on every movement, and builds from there. Everyone starts somewhere.
I'm 60+. Is it too late for me?
Not even close. Strength matters more every year, for your bones, your balance and staying independent. You can't tone a bone, beauty. We start light and build.
I don't want to get bulky.
You won't. Building big muscle takes years of trying really hard to do exactly that. What you'll get is stronger, firmer and more capable. Lifting doesn't make you bulky, it makes you strong.
I only have dumbbells at home. No gym.
That works. Tell the app exactly what equipment and weights you have and it programs around them. Bands, a couple of dumbbells, a full gym, whatever you've got.
I have an injury, bad knees or back, or a joint replacement.
You can swap any movement for one that feels good, and the app works around what you tell it. Get the green light from your doctor or physio first, and use the practitioner finder if you need someone to see.
I leak when I jump or lift.
So common, and not something you just have to live with. There are pelvic floor and core programs in the library, and I'll always tell you to see a pelvic floor physio. It's one of the best things you can do for yourself.
I'm in perimenopause or menopause. Will it work for my body?
That's exactly what it's built for. Log your symptoms, your cycle or your HRT and your training adjusts. Hot flashes, bad sleep, no energy? The app knows, and so do I.
I'm pregnant or just had a baby.
There are pregnancy and postpartum programs built by a certified pre and postnatal coach, plus the Tired Sweaty Moms Pass if that's all you need right now. Always clear exercise with your care provider first.
How much time does it take a day?
You pick how many days a week you train and when. Most sessions run 30 to 60 minutes, and there's an express option for the days life happens.
I'm vegetarian or have food restrictions.
Tell it. Vegetarian, vegan, pescatarian, dairy-free, gluten-free or nut-free, plus any foods you just don't eat. Your meal plan works around you.
I already go to a gym or CrossFit. Can I use it alongside?
Yes. Use it for your food, cycle and hormone tracking, log your classes, and swap in your own workouts any time. It plays nice with what you already love.
Is it just for women?
It's built for women's bodies and hormones. That's the whole point. Cycles, pregnancy, postpartum, perimenopause and beyond.
Can I cancel anytime? Is it only in Canada?
Yes, cancel anytime from your account. No contracts. Prices are in Canadian dollars and you can join from anywhere.
What does it cost?
Pricing is announced before launch. The waitlist hears first and gets founding member perks.
For
businesses.
Websites and apps that pay for themselves.
I run two businesses on tools I made myself. Now I make them for you. Less admin, more clients and a brand you're proud to send people to.
Book a discovery callWhat I build
Made for how you actually work.
Websites
Sites that look like you and actually book clients.
Custom apps
Client portals, trackers and coaching apps, made around how you work.
Platforms
Memberships, programs and paid content, all in one place your clients log into.
Mentoring
1:1 business mentoring from 13 years of owning it. The good and the ugly.
Recent work
I make what I run.
How it works
Idea to launched.
Discovery call
We talk goals, money and what's eating your time.
Plan and quote
A clear scope and price. No surprise invoices.
Build
You see progress as I go and give feedback along the way.
Launch and support
We go live together, and I stick around after.
Ready when you are
Let's talk shop.
Tell me what you're working on and we'll set up a free 30-minute discovery call. Worst case, you leave with a plan.
Get in touch
Play,
not scroll.
The Family Library.
Real food, healthy habits and moving together. For parents raising kids who play, not scroll. Some free, some paid, all tested in my own kitchen and backyard. The first drop is here: the Family Challenge we use at our house. Grab it free, and get on the list for every new drop.
Download now, plus a sneak peek of what's coming
Free · downloadThe Family Challenge: weekly charts for kids and grown-ups
10 protein-packed lunches kids actually eat
20 after-school games to get them moving
4 weeks of family dinners, with grocery lists
A screen-off routine that actually sticks
A 4-week family workout plan, no gym needed
Sports-day snacks that beat the vending machine
Printable habit and chore charts by age
Is lifting safe for kids? What a coach tells parents
How to get everyone eating together again
Hey
beauty.
I'm Ashley Mathewson
Strong at every stage.
I'm here to help women be strong and live strong. Capable and confident through every stage. Online and in person.
I opened Fit Collective Studio in 2013. I also run The Yard Social Club. I made it to CrossFit Regionals, then fell hard for Olympic weightlifting. I've won Canadian championships and a masters world title, and I'm not done yet.
I've been in business for over 15 years, and I ran my businesses before, during and after both of my pregnancies. So when I say I get it, I mean it. I'm a certified pregnancy and postpartum coach and a mom of two. Now I'm taking my coaching, experience, knowledge and passion for helping women online with Lift More Age Less. I also build apps and websites for business owners who are done winging it.
You're an adult. Make better choices.
Said with love. Every time.
Come lift with us.
Let's chat.
Hey beauty, what's up?
The app, a website or app build, coaching, speaking or something else. Send it over and I'll get back to you within two business days.