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For business owners · Websites, apps, client portals

You're losing moneyyou can't see.

Missed leads. Admin that eats your week. Customers waiting on you, and invoices waiting on them. I set up the system that fixes it, and I do it for you.

  • Business owner since 2013
  • 15 years running systems
  • 4 years consulting small businesses on systems and processes
  • Two businesses run on systems I made
  • Ontario, Canada
Ashley laughing in a white tank and rust trousers

Example · one front desk

Admin hours a week15
At $25 an hour$19,500 a year
A $12,000 system pays for itself inunder 8 months
BuildersClinicsMed spasWedding venuesSchoolsLaw + accounting officesGyms + studiosLocal shops

Where the money goes

Four places you're losing money right now.

You know these. Here's what they cost a typical small business in a year.

Missed leads

Calls go to voicemail. Web forms sit for two days. They book someone else.

$24,000a year

5 missed inquiries a month, 1 in 5 would have booked, $2,000 a job

The fix: instant replies, missed-call text back and a booking link.

Admin by hand

Forms typed twice. Reminders sent one at a time. Your best person stuck doing data entry.

$19,500a year

15 hours a week at $25 an hour

The fix: one intake link, e-signed forms and reminders that send themselves.

"Where are we at?"

Customers can't see what's happening, so they call. Then they call again.

$4,300a year

40 calls a week, 5 minutes each, at $25 an hour

The fix: a portal where they check status, sign and upload on their own.

Waiting to get paid

Invoices made by hand. Deposits chased by text. Your cash sitting in someone else's account.

$5,200a year

4 hours a week chasing payments at $25 an hour

The fix: invoices and payment links that follow up on their own.

Add them up: over $50,000 a year, gone without anyone noticing. Example numbers. Yours are below.

Your numbers

What's it costing you?

Move the numbers to match your business. Rough is fine.

15 hrs
$25
5
20%
$

Every year, you're losing about

$43,500

Time on admin$19,500
Business that went elsewhere$24,000

If a system takes back half those hours and catches half those leads, you keep about $21,750 a year.

A $12,000 setup would pay for itself in about 7 months.

Book a call to see where you're losing

On our call, we work out your real numbers together.

Examples by industry

Here's what it looks like in your world.

Example numbers for a typical business of each kind. Your free call works out yours.

A builder doing about 20 homes a year

The problem

  • Buyers are late picking finishes, so orders go in late and the schedule slips
  • Change orders agreed by text, then disputed at closing
  • "When's it done?" calls to the office and the site
  • Warranty items tracked on paper against Tarion deadlines

What I build

  • A buyer portal: selections with deadlines, e-signed change orders, progress photos
  • Warranty tickets with photos and the 120-day repair clock tracked
Office and site time on calls and selections10 hrs a week at $35$18,200
One wrong-spec tear-out a year$8,000
Lost every year$26,200
Setup$18,000
Pays for itself inabout 8 months

See it in action

Screen by screen, here's the difference.

See all my work →

Patient portal · Demo

What it could look like for your clinic.

A made-up clinic with sample patients, so you can see the idea. Yours gets your name, your colours and your forms.

  • Fewer phone calls
  • No paper forms
  • Fewer no-shows

Swipe to see each screen →

Willow ClinicDemo

Hi Sarah. See you Thursday.

Your visitThu, Nov 14 · 9:30 am3 of 5 things done
Intake formSigned
ConsentSigned
Pre-op checklist2 left
Parking + what to bringRead
01One login for everythingEvery form, document and instruction in one place. Fewer "quick question" calls to your front desk.
ConsentDemo
Full name
Sarah Thompson
Date of birth
Mar 3, 1984
I have read and understood the procedure details
Yes
Sign here
Sarah Thompson
Sign and send
02Forms signed before they arriveIntake and consent signed on their phone. No clipboards, no scanning, no chasing signatures.
Before your visitDemo
Pre-op checklist
Review your medication instructions
Book your ride home
Fill your prescription
Nothing to eat after midnight
Wear loose, comfy clothes
Mark as done
03Steps they can't missPre-op and post-op checklists they tick off. Fewer day-of surprises and cancellations.

8:02

Wednesday, November 13

Willow Clinic · nowSee you tomorrow at 9:30
Parking is free behind the building. Bring your ID and a list of your medications.
Willow Clinic · yesterday2 checklist items left before your visit.
04Reminders that send themselvesTexts and emails go out on their own. Your team stops spending mornings on the phone.
Ashley laughing on a wooden chair with a coffee mug

Hey, I'm Ashley

You get someone who's been in your seat.

Business owner since 2013. Two businesses, staff, members, rentals, and every booking flow, portal and tracker we needed, I made myself.

No business degree. No plan B. I taught myself marketing, hiring, contracts and tech, mostly by getting it wrong first. You don't have to.

We can do hard things. This doesn't have to be one of them.

Free 30-minute call

Let's find the money.

We go through your week, work out your hours and dollars, and you leave with a plan. Hire me or don't. You still keep the plan.

Book a free call

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